I’m not as convinced by this, for the U.S. Kuo goes on, revealing that although this release is good for sales, it may be done to minimize problems: “The global recession risk is still growing and unpredictable, so announcing/shipping the iPhone as soon as possible may minimize the impact of recession risk on demand.” So, to cut that fallow time by a whole week is good business practice. This makes sense: releasing the iPhones earlier can only be a good thing for Apple’s sales, especially since conventionally, people stop buying iPhones in August, expecting a mid-September release of the new model. The rest of us did not know this as the expectation of a September 13 reveal was widespread. This is incisive understanding of an earnings call, and Kuo is saying that the figures Tim Cook and co were predicting were partly because they knew that the iPhones would get an extra week of sales in the current quarter. Ming-Chi Kuo from TFI Securities yesterday commented, “The iPhone 14 announcement/shipping date may be earlier than iPhone 13/12, which could be one of the reasons Apple offered a positive outlook for 3Q22 from the last earnings call.” No sooner had the reliable Mark Gurman suggested that the unveil date for this year’s iPhones will be Wednesday, September 7, but another well-regarded analyst has entered the fray. Of course, it will be a smaller event as there won’t be developers this time.Īs time passes, more details will doubtless leak out so please check back as I’ll cover them here on Forbes, but for now, read on for what we know so far.Īugust 19 update. If the latter, it’ll be in the same place as WWDC (though perhaps the seating will be rearranged to allow for different sunlight as we edge towards fall). I’m not saying Apple had somehow fixed the sun to do this, but if any company can…Īnyway, here’s a tip: when the invites go out, watch to see if the location is Steve Jobs Theater or just Apple Park. The answer came when, a second or two before the 10AM start, the sun had moved just far enough for the press rows to be in shadow. That report came from Gurman, that recording of the keynote has begun some time ago-a clever move so that right up until the last minute, Apple can plump for a completely virtual event.īut I believe the keynote will be shown on a huge, and very bright outdoor display in Apple Park, as happened at WWDC, while being simulcast on the web.īy the way, here’s something you may not have heard: before the broadcast, members of the press were sitting, sweating and applying plentiful sunscreen at the edge of Caffe Macs, as the sun beat down, wondering how they would survive the sunshine for over an hour. Since WWDC 2022 had a hybrid experience, it looks like the company could bring the same experience to its September event, as a report says Apple has started recording the keynote already.”
#APPLE KEYNOTE APP SERIES#
Similarly, 9to5Mac says, “Although nothing is confirmed, it’s common sense that this could be the perfect time for the company to introduce the iPhone 14, Apple Watch Series 8, and more.
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